Parlux All That Glitters

Parlux’s DigitAlyon Hair Dryer is born to shine. Now available in Glitter Grey with updated technical features for peak style and substance.

All that glitters is Parlux. Launched at Cosmoprof 2023 in Bologna, Italy, Parlux DigitAlyon Hair Dryer now makes its glamorous way to the shores of Australia. An absolute highlight of Cosmoprof, this is a hair dryer built around the tagline ‘provalo’ meaning ‘just try it’, an enticing invitation to experience the pinnacle of Italian glamour. Good looks aside, this is also a hairdryer propelled by the very best modern technology.

Marketed as light, powerful and reliable, DigitAlyon houses expert technology, including the ultra-lightweight, digital E-Lyon® motor, ionic and ceramic technology and the patented Hair-Free System, an innovative, integrated device which catches hair for effortless cleaning and maintenance. The dryer is purposely crafted for professional use with the longevity to withstand even the longest salon days and a lightweight, comfortable design. A mighty 2,400w motor and strong 88m3/h airflow power to signature Parlux success.

A brand new Empowered Heating Element, featuring evolved variable geometry for increased power, ensures uniform distribution of optimised, stabilised heat. The result? Faster drying time and improved energy efficiency. Anti-heating front body with triple insulation and an air chamber allows the hair dryer to remain cool for free use and a comfortable grip. Additionally, a patented, redesigned filter traps more debris without limiting the hair dryer’s performance. There’s also a redesigned handle to optimise balance and ergonomics.

A cold air button, two soft switches, professional 3.3m cord, two speed and four temperature settings round out everything you need for an outstanding Parlux tool. There’s also the option to purchase with the famed MagicSense diffuser. A new slim nozzle has been added to the standard option for superior straightening with sensational shine.

DigitAlyon was a star at Cosmoprof. A myriad of live demonstrations, practical styling classes and hands-on learning sessions for attendees made the launch a true love affair. With the launch of the Glitter Grey shade, DigitAlyon is now available in four hues, including Glitter Grey , Blue , Silver and Anthracite.

This new launch builds on 45 years of Parlux’s exceptional, exclusive systems which have propelled it to the #1 hair dryer brand in the professional market. Parlux is available in over 60 countries and has sold an incredible 20+ million professional dryers worldwide. Enter a new phase of sparkling innovation withGlitter Grey.

Parlux is exclusively imported and distributed in Australia by Dateline Imports P/L.
For more information on Parlux, please speak to your Dateline Imports rep or contact us.

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