Looks ahead to what’s new and what’s next in its expansive and versatile colour repertoire. Read on and make space in your colour kit.
Dateline’s range of brands are focusing on colour as we head towards the summer months, with new packaging and sustainable formulations from Keratin Colour, expanded vegan shades thanks to Echos, high shine options with Keracolor and the all-new Screen Dorado 10 Minute Hair Colour Cream leading the way.
From Keratin Colour, expect vibrant, long-lasting results in updated formulas and sleek new packaging, with 100 per cent vegan, scalp-friendly, skin-conscious innovations. The new formulas are created for a gentler experience on the scalp, reducing irritation and ensuring rich, true-to-tone colour with superior longevity, with ethical, eco-conscious and professional values at its core, as made in Italy but remaining fully Australian-owned.
Ingredients such as Keraveg, Tsubaki Oil, Lotus Flower Extract, Glycolic Extract and Diamond Powder combine to create true-to-tone colour that enhances hair strength and shine. Rich in antioxidants like Vitamin E, they also add moisture, soothe the scalp, and support colour longevity, frizz control, and gentle exfoliation, delivering a luxurious, sensory experience. The range is available in 74 shades, with more to come, and offers supersized 140g tubes.
Next, the Echos Color Vegan Hair Colour Range is expanding, with creative, Italian-made vegan hair colour solutions that now offers a new collection of colours and toners. Built to imbue the professional market with tonal control, versatility, and creative freedom. The innovative technology can be used to neutralise warmth, refine tone, and add depth without compromising shine, coverage, or condition with precise results. Anti-yellow and anti-orange shades are built with bold irisé reflects for cool, polished and clean colour, as well as additional shine and great coverage. The hues create natural, balanced tones with soft dimension.
The toning portfolio has also added six new Color Vegan Light Express Toning Gloss shades in Ebony, Oak, Wenge, Sandal, Shader, and Lilac for added depth, shine and dimensional results that maintain hair health, softness and integrity. These tones cover luminous brunettes for darker hair, while Lilac is a violet-based toner that neutralises unwanted yellow tones. Each toner can be used or intermixed for a customised finish.
Dateline continues its partnership with American haircare brand Keracolor, renowned for its viral Color + Clenditioner range. Together, they now introduce the national debut of the Keracolor High Shine Tinted Gloss, which can be used in salon and at home for instant tone, intense shine, and zero damage in a sheer product. This intense shine revives dull colour, boosts vibrancy and creates a glass-like finish, while nourishing the hair. With this technology, salons can offer fast, high-impact colour refreshes at the basin that unlock new service opportunities, and also add to their retail line. An additional eight colour shades of Platinum, Red, Copper, Auburn, Merlot, Mocha, Espresso, and Onyx add to the range.
Keracolor products are formulated with keratin to help smooth the hair cuticle and fill in gaps in the cortex for stronger hair, improved elasticity, UV protection, moisture, shine, aided hair health and a smoother, straighter texture. The use of squalene also nourishes and hydrates the hair for softness, shine, and long-lasting manageability. All Keracolor products are sulphate-free, paraben-free, and gluten-free, not tested on animals, and compatible with all colour lines.
Finally, the new Screen Dorado 10 Minute Hair Colour Cream builds on more than 30 years of hair expertise across 68 countries, for faster, richer hair colour and 100 per cent grey coverage. The product allows for a quick, reliable colour refresh, as well as express services and root touch-ups, taking just ten minutes to revive roots, blend greys and deliver quality colour results, as ideal for darker hair and grey coverage. The range includes 24 high performing hair colour creams that create even coverage and high shine, as enriched with 24K gold that reflect the light. The hues are also PPD-free and paraben-free and made in Italy.
Global innovations that are revolutionising our Australian market, Dateline Imports is leading the way with versatile, ethical and creative colour. Join the movement.
This edited article was originally published in INSTYLE Professional, Australia’s leading hairdressing industry magazine.
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