Dateline Imports Becomes New Home of Fanola

It's official, Fanola has found its new Australian home. Dateline Imports is proud to become the exclusive distributor of one of the world's most recognised professional hair brands, bringing its complete professional hair colour and haircare portfolio to salons nationwide.

More than simply introducing another hair colour range, Dateline Imports is bringing Australian hairdressers and barbers’ access to the complete Fanola professional experience, from its renowned Italian colour systems and technical essentials through to its globally celebrated colour-maintenance haircare. With decades of professional expertise and distribution in more than 60 countries, Fanola has built its reputation on delivering high-performance colour while celebrating creativity, individuality and self-expression.

Built on the pillars of Colour, Creativity and Sharing, Fanola has inspired hairstylists and consumers around the world for more than 20 years to express their creativity without limits. Dynamic, colourful and proudly professional, the Italian brand develops versatile, innovative solutions for every hair type. Creativity has always been at the heart of Fanola, driving the brand to challenge convention, embrace individuality and inspire professionals to experiment with confidence. Through its global community, Fanola continues to connect and inspire hairdressers worldwide, sharing technical expertise, creative vision and salon-quality results both behind the chair and at home.

Professional Colour Systems for Every Service

Available now through Dateline Imports, Fanola's professional colour portfolio offers salons exceptional versatility, performance and creative freedom across every colour service.

Fanola Color

The brand's flagship permanent colour system delivers reliable, vibrant colour with up to 100% grey coverage. Formulated with Ginkgo Biloba and low-ammonia technology, Fanola Color ensures precise, reliable, and long-lasting colour results, while respecting scalp and hair. Available in 100+ shades, all intermixable to create infinite colour shades. 

Oro Therapy Color Keratin

Available to Australian hairdressers for the very first time through Dateline Imports, Oro Therapy Color Keratin is an ammonia-free permanent colour system enriched with 24K Gold, Keratin and Argan Oil. Delivering long-lasting, true-to-tone colour with maximum grey coverage, it leaves hair incredibly shiny, soft, hydrated and protected. Available in 70 intermixable shades.

Color Zoom 10 Minutes & No Yellow Hair Color

Fanola's professional colour portfolio will continue to expand in Australia with the future arrivals of Color Zoom 10 Minutes, a high-performance 10-minute permanent colour system delivering up to 100% grey coverage with enhanced shine and reliable, salon-efficient results. Alongside No Yellow Color, an ammonia-based permanent colour collection available in eight shades, specifically developed to create and maintain the perfect blonde through precise professional toning and anti-yellow technology.


More than just Hair Colour, Wonder Haircare is Coming

Fanola Hair Colour arrivals are only the beginning. Soon, Dateline Imports will expand the range with the highly anticipated Wonder Haircare collection, a premium range of care treatments crafted with 100% vegan formulas and enriched with powerful active ingredients. Designed to deliver an "extra-care" experience, the Wonder range includes 8 ranges combining rich, luxurious textures with advanced performance to visibly help improve hair structure, softness and shine, while helping to maintain hair colour.

Meet the Heroes: Wonder Colour Care Series

Wonder No Yellow

The product that made Fanola a global phenomenon, No Yellow has become the platinum standard for blonde maintenance worldwide. Featuring highly pigmented violet technology, the professional-strength formulas effectively neutralise unwanted yellow tones in blonde, grey and lightened hair while maintaining brightness and shine. Trusted by salons across more than 60 countries, No Yellow continues to set the benchmark for blonde care.

Wonder No Orange

Designed specifically for darker blondes and brunettes, No Orange targets unwanted orange and copper tones using concentrated blue pigments. Helping maintain cool, rich brunette results between salon visits while preserving colour vibrancy.

Wonder No Red

Completing the collection, No Red has been developed to neutralise unwanted red undertones in dark brunette hair. Its green pigment technology helps maintain cooler brunette shades, giving salons a complete colour maintenance solution for every undertone.

Meet The New Lines: Wonder Haircare Series

Beyond its renowned colour toning hero’s, Fanola's Wonder Haircare collections will soon arrive in Australia, giving salons a complete range of professional treatments for every hair need. Featuring dedicated Restructuring, Colour Locker, Nourishing, Curl, Frequent, Smooth and Volume collections, the 100% vegan Wonder range is designed for use behind the basin and as take-home maintenance for clients. Enriched with powerful active ingredients, each collection delivers advanced performance with visible improvements in hair softness and shine, while creating valuable retail opportunities for salons.

A New Italian Era for Australian Salons

Fanola has become one of the world's most recognised professional hair colour brands by combining technical Italian innovation with products that genuinely perform behind the chair. Now, with Dateline Imports as its exclusive Australian home, salons can access a growing portfolio of professional hair colour, technical products and high-performance retail solutions, backed by local education, support and distribution.

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