Dateline Imports continues to build momentum across the Australian professional hair and beauty market with the introduction of Fatboy, an authentic, performance-driven haircare and styling brand that brings a fresh approach to modern hairdressing.
As one of Australia’s most respected professional distributors, Dateline has built a strong reputation for bringing high-quality brands into the hands of salon professionals.
Their expanding portfolio reflects a commitment to meeting the changing needs of salons and stylists across the country, and the addition of Fatboy is a clear example of this continued evolution. By introducing brands that combine authenticity, performance, and relevance, Dateline is helping salons across Australia offer new and exciting options to their clients.
From NYC Street-Style Roots to Global Success
Fatboy is a brand built out of necessity and real-world experience. Founded by Tyson Kennedy, lead singer of the Grammy-nominated band Steriogram and a professional hairstylist, Fatboy was born during Kennedy’s years touring and performing. Constantly on the road, he needed styling products that could survive the heat, movement, and demands of life on stage. When nothing available lived up to the task, he took matters into his own hands, creating his first batches of Perfect Putty on his kitchen stove.
After the band took a break, Kennedy moved to New York City and turned his attention to full-time hairdressing. Working behind the chair gave him a deeper understanding of what stylists needed: products that could perform in real-world conditions, not just for photo shoots or controlled environments. In 2009, he perfected the formula for Perfect Putty. What started as a homemade experiment quickly earned a loyal following among New York’s stylists and clients.
Fatboy grew organically, built through word-of-mouth, performance, and trust rather than aggressive marketing. Today, Fatboy is recognised globally, stocked in professional salons around the world. Despite its expansion, the brand has remained true to its original values: delivering real, usable solutions for hair stylists and clients who expect more from their styling products. Fatboy’s reputation continues to grow, reflecting its focus on necessity, creativity, and results.
Fatboy Perfect Putty – The OG
At the heart of Fatboy’s success is the product that started it all — Perfect Putty, known simply as the OG of the Fatboy range. This is the original product that built the brand’s cult following and continues to define its reputation around the world.
Fatboy Perfect Putty is formulated with Kaolin clay to deliver flexible hold, volume, and a natural matte finish without stiffness. It is soft to the touch, mouldable throughout the day, water-soluble, and paraben-free. Perfect for all hair types, it creates lived-in, effortless styles that hold their shape without feeling sticky, greasy, or overly styled.
Stylists rely on Perfect Putty for its versatility, performance, and ability to deliver authentic texture and movement with ease, whether creating undone casual looks or more defined styles that need flexibility.
Perfect Putty remains the hero of the Fatboy range globally and will be the centrepiece of Fatboy’s launch into Australia through Dateline Imports.
Other Products in the Launch Range
As well as Perfect Putty, Dateline will also range the following Fatboy products:
This carefully selected Fatboy range gives Australian salons a fresh opportunity to expand their styling and care offerings with versatile, high-performing products designed for today’s clients.
From texturised styles to hydrated, healthy hair, the launch collection covers all bases, allowing salons to work creatively and provide clients with simple, effective solutions for both in-salon services and at-home care.
Why Fatboy’s Launch is Exciting for Australian Salons
The expectations of salon clients are evolving. Clients today are looking for hair that feels natural, moves with them, and reflects their lifestyle. They want styles that are wearable, adaptable, and effortless. They also want products that help them maintain those looks outside of the salon, without complicated routines or the need for multiple steps.
Fatboy is perfectly positioned to meet these needs. Its products are designed to create natural texture, flexible hold, and real movement, allowing stylists to build styles that are wearable and lasting. Fatboy offers solutions that work with the hair rather than forcing it into rigid, artificial shapes. This makes the brand especially appealing to clients who are seeking modern, adaptable hairstyles that fit their daily lives.
For Australian salons, the arrival of Fatboy represents a new opportunity to work with a brand that speaks directly to contemporary styling demands. Salons can offer their clients a fresh option that feels accessible, authentic, and relevant. The simplicity of the Fatboy range means stylists can work efficiently and creatively without having to rely on multiple products or overly complicated routines. It is a win for both the stylist behind the chair and the client in it.
Dateline Imports’ decision to bring Fatboy into the Australian market underscores their ongoing commitment to offering salons brands that combine quality, authenticity, and real-world performance. By aligning with brands like Fatboy, Dateline continues to help salons grow, adapt, and lead in a highly competitive industry.
Fatboy is not just another brand on the shelf. It represents a shift toward styling products that prioritise ease, adaptability, and real life, rather than overcomplicated promises. It gives stylists more freedom to work creatively and gives clients styles that genuinely suit the way they live.
Looking Ahead
With Dateline Imports’ strong track record of partnering with brands that make a genuine impact on the professional market, the launch of Fatboy is a significant addition to the Australian hairdressing industry.
As client expectations continue to shift and as the industry continues to evolve, the brands that succeed will be the ones that combine strong performance with simplicity and relevance. Fatboy fits that brief perfectly. With its clear brand story, trusted signature products, and a genuine connection to modern styling demands, it is poised to become a valuable addition to Australian salons.
This edited article was originally published in Mocha Hair, Australia’s leading hairdressing industry magazine.
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